Today is Beer Day Britain!

Today is Beer Day Britain!

Thu 15 Jun 2017

What is the purpose of Beer Day Britain?

  • To encourage people to drink beer and join the national party.

  • To raise the profile of beer as Britain's national drink and increase beer sales.

  • To celebrate Britain's amazing brewing scene and heritage in spreading the love and knowledge of beer around the world.

    Why June 15th?

    Beer Day Britain is the UK’s national beer day and it happens on June 15th. This date is significant because it is also the date that Magna Carta was sealed in 1215. Ale is mentioned in Magna Carta. Clause 35 of the great charter stated:

    'Let there be throughout our kingdom a single measure for wine and a single measure for ale and a single measure for corn, namely the London quarter’.

    Having the Magna Carta connection with Beer Day Britain makes people appreciate that for centuries ale has played a central role in this country.

    How Does Beer Day Britain Work?

    Everyone who makes, markets, retails, advocates or drinks beer takes responsibility for building support for Beer Day Britain and make it the best national party.


What will happen on Beer Day Britain?

  • People will drink beer! At the pub, home, parties, picnics, BBQs, ale trails etc.

  • Brewers will brew special beers.

  • Pubs/bars will run special events

  • Brewery taprooms will host special events

  • Speciality beer retailers will host events in their shops

  • People will join in the National Cheers To Beer at 7pm.

    National Cheers To Beer

    The focus of the day is the National Cheers To Beer at 7pm. People are asked to raise a glass and say ‘Cheers To Beer’ and if they use social media post a message or photo using the hashtag #CheersToBeer. People can do the cheers at whatever time suits them, but the main time is 7pm.

    Suggested Activities for Beer Day Britain If you are a brewer will you:

    • Brew a celebratory Beer Day Britain beer

    • Host a special event in your brewery

    • Use your social media to build support for Beer Day Britain

If you run a pub will you:

  • Encourage your customers to join in the National Cheers to Beer at 7pm.

  • Host special events e.g. fancy dress parties, hog roast, pub games tournament

  • Offer special beer matching lunch/dinner menus.

  • Host a mini-beer festival.

  • Use your social media to build support for Beer Day Britain.

    If you are a retailer will you:

  • Offer customers special mixed boxes of British beers.

  • Host special events such as meet the brewer, beer sampling sessions.

  • Use your social media to build support for Beer Day Britain.

    Cheers to Beer – the Anthem

    As beer is the most convivial of all drinks, Jane Peyton (instigator of Beer Day Britain) has co-written a song for people to sing wherever they drink beer. Singing is good for the health and singing in company is even better for mental and physical health! Cheers To Beer lyrics, vocal score and karaoke backing track and available as a digital download from www.BeerDayBritain.co.uk

    Listen to the anthem Here (sung by a group of friends in a pub)


Who is behind Beer Day Britain?

Beer Day Britain was instigated and launched in 2015 by beer sommelier and writer Jane Peyton and it was a very successful start to what is now an annual celebration. All the major organisations in the beer industry support Beer Day Britain including British Beer & Pub Association, Campaign for Real Ale, and Society of Independent Brewers.

Quotation from Jane Peyton

Jane Peyton said ‘We have so much for be proud of with Britain’s vibrant brewing scene and the fact that our pubs are a cornerstone of the social health of the nation. Without beer, pubs would be wine bars. Now we have an official day to celebrate beer in Britain so please join us and make Beer Day Britain the best beer fiesta in the world!’


Social media contacts

Twitter: @BeerDayBritain – hashtag #CheersToBeer

FaceBook: www.facebook.com/BeerDayBritain